Why you need the BBBOnLine Privacy seal on your site:

• Win over customers who are "on the fence"
  Internet users state that confirmation by a third party that a site respects consumer privacy would encourage them to buy online. (Greenfield Online Survey-2001)
• Build confidence in your site
  Almost 90% of online shoppers would feel more confident shopping on a site that displays the BBBOnLine Privacy seal, than from an online company that does not. (Greenfield Online Survey-2001)
• Expand your horizons
  More than 40% of all households in the United States are connected to the Net (U.S. Census Bureau data) - that’s a big base of potential customers! Even if they aren’t yet shopping online, they are gathering information from web sites to make purchasing decisions.
• Understand relevant privacy laws
  The BBBOnLine Privacy program helps you understand federal privacy requirements. The BBBOnLine Privacy program follows legislative and regulatory privacy developments which may be of help to our seal holders.

The BBBOnLine Privacy seal is backed by the credibility and high name recognition of the Better Business Bureau system, which brings 90 years of trust to the newest marketplace - the Internet.

The benefits of the BBBOnLine Privacy seal:

• Instills confidence in customers
  By participating in the BBBOnLine Privacy program and posting the Privacy seal on your web site, you’re letting visitors know that you treat their personal information in accordance with high BBBOnLine standards. You’ll set your site apart from other sites, and boost the trust and confidence of potential customers.
• Includes your site in the BBBOnLine searchable database
  Your company will be listed in the BBBOnLine searchable database, providing a quick, handy resource for anyone seeking out trustworthy businesses.
• Protects your customers and your business
  All seal holders have access to the BBBOnLine Privacy dispute resolution process. If a customer has any concerns about the use of their personal data, BBBOnLine will work with you to resolve them.

Apply for BBBOnLine Privacy program

"Privacy is an important element of building relationships with your customers. Participating in the BBBOnLine seal program has helped us to put in place privacy practices that meet or exceed consumer expectations. And displaying the BBBOnLine seal assures consumers with just one glance that we have done so." H.E. (Zeke) Swift Former Global Privacy Director Procter & Gamble