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Leadership Circle

The companies that compose BBBOnLine's Leadership Circle have taken a leadership role in the continuing development and expansion of BBBOnLine.

AOL Time Warner -- Jennifer Jacobsen, Vice President, Domestic Public Policy
"At AOL Time Warner, we know that earning our customers' trust is essential to the growth of all of our businesses -- and the growth of the online medium. We believe that BBBOnLine is helping to build consumer confidence in Internet services, products, and commerce by developing industry best practices and raising the bar for all companies who do business online. We are proud to support BBBOnLine's efforts to promote trust and confidence on the Internet, and look forward to working with them to expand their programs on a global scale."
AT&T -- Jeanmarie Kantor, Vice President, Enterprise Marketing
"AT&T is committed to working with BBBOnLine and other corporate leaders to build trust and confidence in the 'net, while protecting our customers, their children and their businesses from unauthorized access to private information. Protecting privacy is not new for AT&T. We have a long-standing commitment to protect our customers' information. AT&T's heritage is to offer trustworthy communications--BBBOnLine's efforts are critical in helping us extend that safe and reliable experience to the online arena."
Ernst & Young -- Jerry DeVault, Innovative Assurance Solutions Leader
"At Ernst & Young, our experience and market research indicate continuing consumer concerns over the trustworthiness of online commerce. In working with BBBOnLine, we want to help harmonize the sets of generally accepted privacy principles, share those principles broadly throughout the business and professional communities and better educate consumers and businesses about the kinds of assurance provided by privacy programs. We believe these efforts will enhance consumer confidence in the e-commerce marketplace. In BBBOnLine, the Better Business Bureau system has established one of the most recognized online consumer trust marks; Ernst & Young is a global leader in providing independent verification or auditing of a business' policies and assertions. Working together, we can better realize our mutual goal of building trust and confidence in online commerce."
Hewlett-Packard Company -- Barbara Lawler, Privacy Manager
"HP believes consumer confidence is equally enhanced by ensuring privacy rights online and developing harmonized global processes for online transaction dispute resolution. Together, HP and BBBOnLine share a unique history of trust and integrity that speaks powerfully to consumers and businesses alike. We believe that e-commerce can empower consumers, expand business opportunities and act as a powerful driver for global 21st century economic growth. HP will continue to work with BBBOnLine to ensure that electronic commerce meets its potential as a transforming medium that allows consumers and businesses to confidently find each other in the global marketplace."
Intel Corporation -- Jeff Nicol, Former Corporate Privacy Programs Manager
"BBBOnLine's trustmarks and supporting alternate dispute resolution (ADR) mechanisms are vital tools for increasing consumer trust and confidence in the online environment. As a building block supplier to the worldwide Internet economy, Intel applauds BBBOnLine for their achievements in informing and empowering consumers worldwide. As members of the BBBOnLine Leadership Circle, we look forward to working with BBBOnLine on expanding the global reach of their privacy and business reliability programs. Additionally, Intel will continue to push for establishing uniform national privacy legislation and for the adoption of privacy enhancing technologies."
Microsoft Corporation -- Richard Purcell, Former Chief Privacy Officer
"At Microsoft, we work hard to develop tools and best practices that help consumers better control their information on the Web. BBBOnLine is a valuable resource for us and shares our goal of facilitating a vibrant, safe online community. BBBOnLine’s efforts to build consumer education and awareness are particularly necessary steps in helping to bring about a trusted environment for Web activity and e-commerce."
The Procter & Gamble Company -- H. E. (Zeke) Swift, Former Director, Global Privacy
"For P&G, privacy is an important element of building relationships with our consumers. Our objective is to create an environment of trust that allows people to confidently share information with us so that we can better understand and meet their needs with superior information, services and products. Participating in the BBBOnLine Seal Program has helped us put in place privacy practices that meet or exceed consumer expectations. And displaying the BBBOnLine seal assures consumers with just one glance that we have done so."
Sony Electronics Inc. -- Patricia Ruggieri, Director of Personal Information Management
"At Sony, we have undertaken the management of personal information as a global initiative. Our purpose is to maintain consumer confidence, trust and loyalty throughout the world. It is also our goal to create valuable customer relationships and an enhanced Sony community as part of our e-commerce activities. Sony Electronics applauds the efforts of BBBOnLine in the areas of reliability, privacy and consumer satisfaction. As we go forward, we will work together with BBBOnLine and its members to foster a convenient and comfortable e-commerce environment."
VISA -- Jim McCarthy, Senior Vice President
"Many consumers are still uncomfortable with the process of shopping on the Web and this has become the major barrier to the widespread adoption of e-Commerce. We want to change the way people think about online shopping by shifting consumer attitudes about security. Through Visa’s partnership with the BBBOnLine, we hope to dispel some of those perceptions by educating consumers about safer ways to buy and sell on the Internet. To do this, we are working to educate Visa’s merchants to become compliant with BBBOnLine’s Reliability Seal program, one of the most significant trustmark programs on the Web, and are also encouraging consumers to follow specific guidelines to help ensure that their payment information is safe."
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