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Kid's Program Eligibility Requirements

Websites or Online Services Directed To Children
Websites or online services are considered directed to children when any part of the website or online service to be covered by the seal contains apparent objective characteristics demonstrating a structure intended to attract children. These objective characteristics include, but are not limited to: subject matter, visual content, age of models, language, advertising, and surrounding context.

Websites or Online Services That Collect Information from Children With Actual Knowledge
Businesses with websites or online services, or portions thereof, that are not directed to children, but at which personally identifiable information is collected from particular visitors actually known to be under 13 are also required to fill out the Children's Supplemental Assessment Questionnaire and comply with the kid's seal requirements.

Such businesses are deemed to "actually know" they are collecting information from particular visitors under the age of 13 when applicants request the visitor's age or age category, segregate visitors on the website or online service by age, structure the website or online service in such a way as to determine age, or in some other way act in an affirmative manner which would enable an applicant to know or learn which particular visitors are under the age of 13 and then collect information from such visitors.

BBBOnLine Privacy Staff Determinations
If any part of a website or online service to be covered by a seal is found directed to children, or is found to collect information from particular visitors actually known to be under 13, and a seal applicant has not already completed the the Children's Supplemental Assessment Questionnaire, BBBOnLine Privacy staff reserves the right to require applicants to do so and comply with the kid's seal requirements before any seal is awarded.

Displaying the Kid's Seal
Businesses that operate websites or online services, or portions thereof, that are directed to children must display the kid's seal.

Businesses that operate websites or online services, or portions thereof, that are not directed to children, but which do collect personally identifiable information from visitors actually known to be under 13 have the option of displaying the kid's seal.

If a kid's seal is awarded, the applicant may display the children's seal by itself, or display both the kid's seal and the BBBOnLine Privacy seal.